The Story Behind

Julie and Emma
Image credit to Lauren Michelle.

Emma Scott and Julie Adams are in love with Italy. 

For Julie it was love at first sight.

After traveling around Europe Julie moved to London but dreamt of being in Italy - not just for a fleeting holiday but to live. In 2001 she packed her bags, drove to Tuscany, moved into an idyllic little house in the Tuscan hills and enrolled to study photography at Studio Marangoni in Florence. It was four blissful months in the little house, enjoying every meal over looking the vineyards, shopping for seasonal produce at the local markets, taking photographs in the golden afternoon light, sampling every local chianti imaginable...  even catching the bus in and out of Florence was blissful. Julie's rose tinted glasses were firmly in place - she had fallen in love. Thankfully, her boyfriend (now husband) did too. In the years to follow Julie and Blair returned regularly to 'their little house', and were even married one summer at their favourite local restaurant 'Ristoro di Lamole'.

Since then Julie has found every excuse possible to return to Italy. Both work and pleasure have taken her from north to south, but still so many places to discover. 

Julie has made wonderful friends in Italy - she likes to think of them as 'her Italian family'. It is their love for life, warmth, honesty, and sense of fun that ensures Italy will always hold a special place in her heart.

For me, falling in love with italy was a gradual affair. As a university student I spent some time travelling through Italy, sunning myself on the Calabrian coast. However it was not until I graduated from my design studies that I began to appreciate all Italy has to offer. The style, the fashion, the elegance and the warmth of the people captured my imagination and my heart. I love the way Italians walk through the streets with such confidence, impeccably dressed, elegantly stepping out into the day. And I love the way Italian's live and breathe design, not only in fashion but in architecture, product design, graphics and art.

What started out as a flirtation is now a passionate affair.

When Julie and I discovered that we have a shared love we realised that there must be millions of people with stories like ours. And so we bring to you An Affair with Italy - the stories, inspiration and anecdotes of people from all around the world and their love affair with Italy.


Emma Scott

Julie Adams

Photographer Julie Adams got her first break shooting fashion for The Independent in London. This moment launched her career, and Julie’s images now populate the pages of glossy magazines – including Vogue, Harper’s Bazaar, Marie Claire, RED – and define the look of leading advertising campaigns.

Julie can’t remember ever wanting to be anything but a photographer – she begged for her first camera when she was 13. This passion led her to become an assistant photographer in London for 5 years, with work spanning celebrity portraits for Rolling Stone to fashion campaigns for Stella McCartney. At the same time, she honed her craft at Studio Marangoni in Florence.

This time in Italy continues to be a great inspiration. In 2009 Julie had her first portrait exhibition The Beauty of Italian Women capturing the beauty of strangers she had met throughout her travels. In 2012 Julie went on to collaborate with writer/designer Emma Scott to launch the much loved on-line magazine dedicated to the very best of all things Italian – An Affair with Italy.

Julie is now based in Sydney. When she’s not behind the lens you’ll find her chasing after her two young daughters... or possibly hopping a plane to New York or Florence, her two favourite cities.

Emma Scott

Emma Scott is an awarded designer, writer and strategist, with over 12 years experience in branding and design. She began her career at Leo Burnett Sydney, working on brands such as Optus, Kelloggs, Canon, Heineken and Rabobank.

She then worked extensively for branding agencies across Sydney, gaining considerable experience in the premium lifestyle space. This experience lead her to form creative agency The Elk Group in 2009, an agency with a focus on building an image for her clients, that comes straight from the heart of their business. 2014 saw The Elk Group merge with creative agency Philter to add strong capabilities in digital, marketing and account management; a formidable team was born. With a very loyal client base, and Emma’s unwavering creative vision, Tiny Hunter continues to grow from strength-to-strength.

Emma enjoys collaborating with creative people from all kinds of disciplines. With a shared love of Italy she runs an online magazine, An Affair with Italy, with fashion photographer Julie Adams. It's an exploration of beautiful, heartfelt, and often unexpected stories of people and their 'affair with Italy.'

She is also co-creator, with Andrew Wynne, of a series of children’s books (The Love You Book and The Sweet Dreams Book).
Emma believes that an idea can change the world and that imagination is everything.

AAWI Out & About

On the go with Julie and Emma.
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